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Head of Destination Marketing


Post Number: tba
Grade: HOS Salary: £58,778 - £61,882 per annum
Hours: Full Time

Harrogate Borough Council will be creating a new Destination Marketing Organisation for the district of Harrogate. The aim of this exciting new organisation is to devise and promote a new destination management and marketing plan, in order to increase economic impact to the region.

Due to this exciting new development, HBC are seeking a Head of Destination Marketing to head up this new organisation, to ensure that the district of Harrogate is a “must visit” destination for leisure and business tourists alike.

Initially based at Harrogate Convention Centre, the new Head of Destination Marketing will work with, and build on, the successful work already put in place by the team of Visit Harrogate and the HCC marketing function. Once in post, the new Head of Service will then be responsible for scoping out the strategy for the new destination management and marketing plan for district, and then devising the structure of the Destination Management Organisation to deliver this new vision.

Early priorities for the post holder will also be to develop a convention bureau to support the establishment of an end to end sales package by the HCC sales team, and also to develop a ‘town welcome’ package for major events.

Reporting initially to the Director of Harrogate Convention Centre, you will be a tourism expert with specific expertise within the destination management or destination marketing field.

You will have a proven track record of leading a destination management or marketing function and possess a marketing degree with a tourism bias.

The successful candidate will also be an excellent team player, with strong relationship building skills, who understands the importance of balancing the needs of the Council, town stakeholders and trade bodies.

The role requires a high level of gravitas in order to win the hearts and minds of all interested parties, while remaining resolutely impartial.

This role is a full time position with the benefits of Flexi-time and TOIL, commensurate with all other Harrogate Borough Council terms and conditions. You should have a clean driving licence and use of a vehicle, for which an appropriate allowance is payable for mileage.

Previous applicants need not apply.
Closing date for applications: 5 July 2020
First Stage Interview will take place with Officers - date to be advised
Second Stage Interviews will take place with Members - date to be advised

To apply, please visit

Please call 01423 500600 and ask for the HR Support team if you need further assistance. If you experience any problems applying using your current web browser, please do try an alternative to access the application form.
We require all candidates to complete the Harrogate Borough Council application form and attach their CV and suitability statement.

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